S2BPRESS WAS BORN FROM THE DECENNIAL EXPERIENCE OF SERENA RUGGERI IN PUBLIC RELATIONS, IMAGE CONSULTING AND COMMUNICATION FOR FASHION/DESIGN COMPANIES AND YOUNG DESIGNERS.
S2BPRESS IS SPECIALIZED IN PRESS OFFICE AND PUBLIC RELATIONS ACTIVITIES, WITH A STRONG FOCUS ON THE FASHION INDUSTRY, WITH A DYNAMIC AND CONTEMPORARY APPROACH USING BOTH TRADITIONAL STRATEGIES AND DIGITAL PR.
Institutional and product communication through the diffusion of press releases, look books and newsletters to journalists and stylists – Telephone recalling – Press monitoring and reviews – Management and movement of the sample.
PRODUCT PLACEMENT & CELEBRITIES
Product placement activity in collaboration with influencers, bloggers, singers, actors, films and TV shows productions, artistic and photographic initiatives.
Press presentations, new store openings, in-store events, fairs and conventions, special projects/happenings.
Analysis of the main competitors and elaboration of specific strategies, studying the positioning of the brand and its target.
Advertising planning and buying on the various media and on the major magazines and websites.
SOCIAL MEDIA MANAGEMENT
Creation of contents for social pages and profiles (Facebook, Instagram, Pinterest etc), creation and management of sponsored campaigns.
PRODUCT PLACEMENT AND BLOGGERS/ICONS
Selection of bloggers, influencers and icons according to the related target, gift delivery and monitoring of following posts.
DIGITAL COMMUNICATION STRATEGIES
Realization of digital communication plans with integrated strategies of web campaigns and strategic plans for special digital projects with fashion bloggers and web influencers.
Institutional and product communication through the diffusion of press releases and images toward web magazines/blogs/webzines.
Production of social experience projects with bloggers and influencers.
Creation of: ADV campaigns, look books, graphic and photographic contents, videos, websites. Art direction and set design.